Gaming Communication Excellence

Ensuring responsible gaming communications are underpinned by brand credibility, trust, and value as foundational principles.

At Junglee Rummy, I led the communication charter with a full-spectrum approach designed to maximize user engagement and retention. This involved meticulously crafting and deploying marketing initiatives, retention-focused experiments, and various engagement modules across all product communications. My strategic oversight directly influenced the user experience for a vast audience of over 110+ million real-time users.

Creative acquisition ads designed to highlight key brand USPs and offers, strategically developed to enhance credibility and drive user acquisition

Retention campaigns, mega tournament UI/UX communication strategies, and product interface designs - meticulously crafted to enhance user engagement and activity on the platform, thereby driving brand loyalty and encouraging repeat participation.

Thematic promotional initiatives designed to reignite user curiosity and engagement on the platform during key cricket seasons, such as the IPL and World Cup.

User safety and education-focused product ingress pages, meticulously crafted with an emphasis on intuitive design and clear communication, while prioritizing security and reliability.

A regional translation initiative focused on enhancing communication around rummy strategies and upskilling capabilities for users across diverse Indian states. This initiative enables users to engage with the platform in their native languages, fostering a strong sense of community.

Telegram-led community-building initiatives designed to share valuable tips and strategic insights with our players and user base. These initiatives foster a holistic rummy community through quizzes, contests, feature releases, product information, and tournament schedules.

I identified Rummy.com as a prime opportunity to connect with an elite and seasoned player base. My strategy involved a comprehensive elevation of the application's entire aesthetic, from the overall look and feel to the creative assets and communication. This meticulous approach ensured a premium experience tailored to the discerning expectations of experienced 2.2 million real-money gamers.

To consistently engage and retain users on the platform, we implemented a strategy of curating ample, lucrative offers designed to reward their continued participation.